Howard Hanna Introduces Innovative Buy & Borrow Bundle Program

Howard Hanna, the largest family-owned real estate brokerage in the United States, has unveiled a groundbreaking initiative designed to streamline the home buying process and provide significant savings to prospective homeowners. The newly launched Buy & Borrow Bundle program offers clients a unique opportunity to benefit from consolidated services and financial incentives, positioning Howard Hanna at the forefront of industry innovation.

At the heart of this program is a compelling 0.5% credit at closing for clients who sign a buyer agent agreement and utilize Howard Hanna’s mortgage services. This credit translates to substantial savings for homebuyers, with a $400,000 loan potentially yielding $2,000 in savings that can be applied toward closing costs. This initiative not only simplifies the home buying journey but also addresses the growing concern of housing affordability in today’s competitive market.

Anticipating Industry Changes and Enhancing Client Services

The introduction of the Buy & Borrow Bundle comes at a pivotal time in the real estate industry. With impending policy changes resulting from the $418 million National Association of Realtors (NAR) settlement, which will require buyer agent agreements before agents can begin working with clients, Howard Hanna is proactively adapting its services to meet new industry standards while providing added value to its clients.

To support this transition and ensure the highest quality of service, Howard Hanna has invested heavily in agent education and resources. The company has provided over 200 hours of training, developed its own Certified Buyer Specialist program, and supplied comprehensive business resources to help agents navigate the new policy landscape. This commitment to excellence underscores Howard Hanna’s dedication to both its clients and its team of real estate professionals.

A Unique Position in the Market

Howard Hanna’s distinctive position as a real estate company that also owns a mortgage company allows it to offer this innovative bundle program. By combining expert real estate guidance with financial savings on mortgage costs, Howard Hanna is creating a seamless and more affordable home buying experience for its clients. The company views this as an opportunity to champion housing affordability and achievability in an increasingly challenging market.

To further educate clients on the nuances of real estate transactions, Howard Hanna provides a Consumer Guide to Agency Relationships. This comprehensive resource explains the various roles of agents and brokers, including seller agency, buyer agency, dual agency, and in-company split agency. By offering this level of transparency and education, Howard Hanna empowers its clients to make informed decisions throughout the home buying process. It’s important to note that the Buy & Borrow Bundle offer is exclusively available to Exclusive Buyer Agency clients purchasing a home through Howard Hanna Real Estate Services and financing through Howard Hanna Mortgage Services, ensuring a truly integrated and beneficial experience for qualifying homebuyers.